Cashing in on World Cup fever is the Swiss tourism board which is targetting female tourists while their men obsess over the competition. Check out the latest TV commercial here.
The voice-over goes: "Dear girls, why not escape during the summer's World Cup... to a country where men spend less time on football... and more time on you!" Notice what the beefy Swiss dude is doing by the time the voice mentions, "you," and you can see how he wants to spend time with you.
Must be a version of Swiss humour, or the ad agency deserves a good talking-to.