Wednesday, January 10, 2007

NY conneX Print edition #4 delivered today, coinciding with our recruitment drive for new journos. But before anyone says anything, let's do a self critique of this ish:

#4 is certainly flawed and definitely not our best work, considering what we've been capable of producing before. For an 8-page newsletter, only 2 articles can be legitimately classified as "news" (1 written and photographed by yours truly), the rest is mainly filler and quite possibly blatant propaganda as well.

The cover page is a mess, with the main pix looking static and murky, while the beautifully shot supplemental pix is tiny in comparison. And the main headline is obviously sensationalist but with no relevance whatsoever to the article it refers to. Quite misleading, even.

I think that strategically, we timed our release too early. Being fresh out of the hols, there really wasn't anything much happening on campus to report on. The reporters, themselves, were unprepared and just scrambled to meet their deadline with whatever because they had to submit something.

We should have trusted our past issues and our website to sell themselves and reserved our money sticking to our core business of reporting the news and maintaining the quality of our product, instead of trying to kill so many birds with our one tiny stone.

With all Amy's taught me, this is what I came up with. I feel I've let her down somewhat. Sigh.

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