Check out this ST report entitled "Passion comes first for Gen Y". That's what I meant about our new economy thriving on new ideas that appeal to those who are willing to pay for them (see entry of 26/8/08). Notice that not all the ideas are particularly "innovative" as such, but they do address the needs of people -- vendors and clientele -- who want more out of life than just the daily grind.
These enterprises tend to be rather project-based: short-term, flexible, mobile, and promises some development potential, though few are likely to ever grow into empires. The preparation for such a dynamic economy begins now for our kids. Wonder if the experience of PW is sufficient?