Monday, October 12, 2009

Loss leader

Where in this economy of rising prices can we find any product or service the price of which has reduced? Believe it or not, my usual $4.80 haircut cost me $2.80 when I went for my quarterly shearing yesterday. Where the place? Snip Avenue, 418 Yishun.

Service was brusque but that's the way I like it. I was there for a haircut, not chit-chat. I got what I asked for, and for what I paid that was more than satisfactory.

Chances are, they're using this pricing model as a loss leader. It'll entice clients who want more than just a haircut and from there they'll start the real commercial negotiations. But they're happy to take in cheapos like me too because at least I represent a bum on a seat in between the real customers. Win already!

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