Sunday, January 03, 2010

Tastes like protection

We're quite indiscriminate about our daily expendables such as toothpaste. We have no brand loyalty. Our priority is whatever looks cheapest or on promotion, we grab. So happens, the latest teeth cleanser we're using is Sensodyne. The ads say it's a special formula that protects people with sensitive teeth from pain when biting into hot or cold foods. What the ads don't say is that it tastes like mint bubble gum that's lost its flavour having been previously chewed... by someone else.

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