Like so many other cable subscribers, I've resisted picking up the World Cup package. I'm no revolutionary taking part in a revolt against greedy, overcharging media content providers. I actually sympathise with our two cable companies who, I give the benefit of the doubt, had themselves been overcharged for the rights to cablecast all those matches 'live' from South Africa. Apparently, someone thinks soccer means that much to our TV watching population. Guess they're wrong.
It's a simple matter of economics. A typical householder like me wouldn't mind paying a small premium like we did at the last World Cup, but to pay $94.16 for this current package means that we will have to watch every single match in order to make our every sheckle count. Even at the early-bird price (which has been likened to the cost of a cup of coffee per 'live' game), I have no desire to drink that much coffee nor do I feel the need to watch every game. Especially not when free-to-air TV is broadcasting just the big matches which I am more likely to watch. Hey, I do so have a life.
Anyway, we have already accomplished our Goal 2010. Mr Mah just got the sport wrong.