Wednesday, April 13, 2011

Communication let me down

I take back what I said about one of the non-majority parties needing an image consultant. It's the majority party that needs one more. Seriously, they're going with 'incentivize the vote' as their campaign platform? Instead of making us feel good about voting majority, this approach sounds like we're being made to feel bad about not voting majority.

Guilt is a poor marketing tool and though many mothers wield it with alarming efficacy, it simply isn't the best motivator of confidence for children who are growing up.

If netizens are turning unfriendly towards them, it's not because of what they're doing or even what they're saying, but rather how they've been presenting national agenda to the voting public. Good news or bad, delivery is the key to win support. They claim the best plans and the best interests of the nation at heart, and the most forward-looking mechanisms in place that work, but communication isn't their strongest asset right now.

They'll have to fix their message, or more and more people will want to change the messenger.

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