At level 10, chix wings are no longer to be considered food. It's neither tasty nor pleasant, and unlikely to be nutritious after such treatment. The regular flavour of chicken is all but replaced by the sensation of burning. The only reason to eat anything above 10 is the challenge of enduring pain and only to be undertaken at double dare conditions at least.
The immediate effect is blood, sweat and tears. Sweat and tears mingle on the face like it's been buffeted around in a tropical monsoon. Blood is from internal haemorrhaging, or that's what it feels like, anyway. It's a personal challenge because no one at our table will congratulate such reckless behaviour. No one is impressed by such displays of masochistic tendencies. No one but yourself.
The good thing about the hot sauce Sunset uses is that it doesn't stick to the fingers after a good wash. Contact lens users don't have to worry about experiencing level 10 in the eyes which even you couldn't admire yourself for. The burning sensation around the mouth likewise doesn't last. It'll sting for about 20 minutes after wing consumption and though it may not be forgotten, it's gone. Then you might actually consider reaching for another wing, if your friends haven't eaten them all.
Level 30 looks to be still distant on the horizon, but we're making progress.