I reacted to the audio-only track of 'Metali' in my previous post. The official video adds so much more to the enjoyment of this new BABYMETAL single.
Like its predecessors, 'Megitsune' and 'Karate', this video is very proudly Japanese: in set featuring traditional architecture, traditional costume in both festival and theatre attire, and even the lighting in the early part of the video displays rays radiating from the circular portal behind SU, suggesting the Rising Sun flag from Japan's earlier, more nationalistic days.
Although there is much tradition to be proud of, the ladies throw shade at the more oppressive parts of their culture. Their choreography comprises high stepping and stomping, with aggressive arm and hand movements, very unladylike. While dancing, MOA and MOMO 'accidentally' kick over traditional tea sets which can be seen as symbols of female subservience, and the ladies are having none of it. There is also the shocking visual of many 'fox signs' suddenly breaking through the traditional paper wall mid-ground, immediately followed by another jump-scare of two characters physically bursting through walls both stage left and right. These elements continue the band's penchant for fun horror movie imagery, but also reinforce their central message of breaking past barriers, like they constantly have had to do, while encouraging their audience to do the same.
Masks from Japanese theatre return, but other than the expected kitsune masks which feature in some backgrounds, in the foreground the supporting mass dancers wear human faces, representing us in the audience dancing, singing and chanting, being part of the festival, and really the show. The mid-piece breakdown unexpectedly throws back to a Japanese theatrical narration. Since MOMO takes the spotlight here, the voice is probably her's even if we only see her dancing, not vocalizing. This directorial choice keeps the energy going instead of slowing the pace to a standstill, which would break the momentum, and nobody wants that.
Energy is such a huge part of this song. The melody is super-catchy, the moves are big and deceptively easy to follow, and the audience participation is built in so obviously that when SU calls, without hesitation we want to yell back at the top of our lungs, punching the air while we do so. Somehow, self-consciousness gets shoved aside in this energy vortex, and everyone just gets sucked into being one with the performance. 'Live' in concert, this song would be an experience like no other.
We also get to see Tom Morello's contribution. Not familiar with him or his work, watching him play the guitar in the latter part of the video and hearing his beautifully weird East-West fusion on strings is a privilege. That last visual of the three ladies sitting on his guitar, waving at the crowd, is their tribute and thanks to Morello. The placement of the guitar makes them look like they are literally standing (in this case sitting) on the shoulder of a giant. Such humility in respecting their inspirations guiding them forward.
BABYMETAL is best experienced 'live', but they do occasionally put out official MVs that slap hard -- I'm thinking 'Megitsune' and 'Karate' as among my favourites. This one, 'Metali', shoots straight up to the top of my list. It has me dancing in my chair with every re-watch. That's my main criterion for a great music video.
