Considering that both BABYMETAL and Electric Callboy (EC) are known for genre-blending, the MV for Ratatata portrays exactly that quite literally. Protective disco-ball / crash helmets on, EC's vocalists burst through walls like silvery Kool-Aid men, first shaking up industry suits having a meeting, then surprising SU, MOA, and MOMO who are off duty and out of character, just chillin' with drinks and being silly. While I was expecting full on choreography, this MV incorporates some theatrical acting which doesn't feature in BABYMETAL videos much. It's nice to see that little throwback to Sakura Gakuin days when there was a stronger narrative to their MVs.
I don't detect a lot beneath the surface of either the song or the video. They're both just outrageously fun, infusing a massive wave of energy that makes the listener throw up their arms like they don't care as they move, shake, jump, and stomp to the beat. I can imagine how deafening a 'live' concert featuring this song will be when the crowd chants along to 'ratatata!!!' at the top of their lungs. It's so infectious that you can't help yourself.
It's weird how every new song that BABYMETAL releases is an instant new favourite. I'll be listening to this one a lot, especially on my morning commute. When you can't get caffeine that early, the adrenaline jumpstart will be most welcome.
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