Welcome to early BABYMETAL, really a reference point as to how much the band has grown up and into the performers who released their fourth album just a month ago. This video release is ten years old, but even then it already features quite some quality production values for its time.
The concept fusing bubblegum pop with heavy metal instrumentation shouldn't have worked. It's crazy making the headline performers be younger than the legal age allowed at the venues they are performing in (assuming alcohol is being served). It makes no sense to have children's voices leading the brutal accompaniment, and definitely no business turning the whole thing into this addictive, cutesy, feel-good fusion of metal, rap, and pop all thrown into this delicious, incongruous sonic rojak (spicy mixed salad) of a song. It works so well, and the big mystery with BABYMETAL and their penchant for experimenting with genres like a mad scientist pouring test-tubes of multi-coloured chemicals into each other to find the most explosive combos is HOW does it work?
In this video, the Halloween theme does a lot to bridge the gap. In the midst of a face-melting opening riff, the girls emerge from the depths, lurching to a zombie rave before reverting to their 'human' selves, singing about how difficult it is to get up in the morning, yet being all excited to grow up and see what life has to offer. Maybe they shouldn't have been partying all night in you-know-where, then.
Musically, the swapping between the genres should have been jarring, if not for the instrumental transitions that skillfully smooth and blend the disparate styles so seamlessly that each has its time to shine. The metal packs a solid punch, the rap sounds bright and light in contrast to the metal, the pre-chorus builds anticipation (musically and lyrically), and the pop chorus lifts the spirit as much as it lifts the feet. This song deserves to be everyone's wake-up alarm -- who wouldn't want a dopamine hit first thing in the morning?
But the secret ingredient that makes the whole thing work is... work. We know the band is already seriously accomplished, but the girls aren't just freshly picked off the street. SU, MOA, and YUI have been in training to be professional entertainers for years even before this video got put together. Naturally gifted, yes, but also putting in hours of after-school training, rehearsals, and performances both 'live' and on music video as members of Sakura Gakuin, which is whole 'nother rabbit hole to explore.
BABYMETAL works because each component member could very well have their own highly successful solo career, but their choice to synergise their strengths instead, learning and growing together over these years, fully committed to developing BABYMETAL as a legit sub-genre in itself is how something that shouldn't work works. And the world is a much better place for it.
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